When a user triggers a specific scenario in the mini-program, the interstitial ad will automatically be presented to the user, allowing the user to close the ad at any time. Ad triggering scenarios are customizable by developers, with ads charged by exposure (CPM).
There are four types of canvas for native template ads, forming 24 default templates. The ads can be adapted to many scenarios, allowing developers to choose the canvas type they need based on actual mini-program scenarios and present the ads in the most appropriate contexts.
The system matches the ads displayed to users based on the targeting of the ad material and the user profile and interests of the browsing mini program users, with ad placement customized by the developer.